Birds Eye on a mission

Birds Eye® Declares "It's Always Vegetable Season™" and Unveils Its "Discover the Wonder of Vegetables™" Campaign

Top Chef Marcus Samuelsson, Cornell Researcher Dr. Brian Wansink and Share Our Strength® Join Birds Eye for Its Vegetable Snow Farm in Union Square to Announce a Donation Commitment of Vegetables for 1 Million Meals to Help Feed Kids Better

By Pinnacle Foods Group LLC
Published: Thursday, Sep. 15, 2011 - 4:08 am

MOUNTAIN LAKES, N.J., Sept. 15, 2011 -- /PRNewswire/ -- Birds Eye®, a portfolio brand of Pinnacle Foods Group, is on a mission to help America "Discover the Wonder of Vegetables™" and announced today the launch of its new campaign with a kick-off event in New York City's Union Square, featuring an unexpected vegetable farm in the snow.

Read the entire story at: http://www.sacbee.com/2011/09/15/3912105/birds-eye-declares-its-always.html