Read more Jersey Vegetable Crops Ag Updates @
Commercial Ag Updates
on the Rutgers Plant & Pest Advisory

Plant & Pest Advisory > Commercial Ag Updates and Farm Food Safety

Plant & Pest Advisory > Vegetable Crops

Contact Information

The points of contact between Rutgers Cooperative Extension Service and the grower & business communities are the NJ County Agricultural Agents. The agents are a tremendous source of information for both new and experienced growers. Visit your local county extension office.

Tuesday, May 24, 2011

"Local" the hot trend in the restaurant industry

Though there's no official definition of "local" in the food industry, and there's plenty of discussion about the real and/or perceived benefits of "buying local", if restaurant chefs are any indicator, consumers want local. The results of National Restaurant Association's annual What's Hot Survey indicate locally sourced meats and seafoods, and locally sourced produce are ranked #1 and #2 in the top 20 industry menu trends, as reported in The Packer today. Indeed, I have a stack of calls from restaurant owners and chefs wanting to find "local" farmers to work with this season. So, as we know in marketing that the buyer is always right, if consumers want local, give them your best Jersey Fresh local!  -- Rick VanVranken